Born in Sweden has a passion for combining highly innovative design with unexpectedly simple product solutions. Located in the heart of Sweden, our company is a mix of flamboyant individuals who see and do things differently and have a wealth of international experience. We are guided by a common goal – to create functional products that work better, solve problems, are a pleasure to use and, of course, look great!

Born in Sweden was founded by Pascal Charmolu and Kim Vejsholt in 2007. They had worked together on many successful design projects over the years, before deciding to join forces and combine their complementary skills.

Kim Vejsholt brings extensive experience of successfully producing and marketing designer products to Born in Sweden. He was the co-founder of Sagaform, a company that developps, markets and distribute Nordic design products. Kim’s key responsibilities at Born in Sweden are marketing, distribution and business development.

Pascal Charmolu is an acclaimed industrial designer. At Born in Sweden, Pascal is responsible for product design and corporate identity.


© 2009
Copy: Rob Naylor
Photo: Mimbild AB / Klas Svensson & Peter Andersson
Film: Mimbild AB / Klas Svensson
Music: CentriFug Produktion / David Levinsson